Our guiding principles
We are intentional and transparent about what goes into our products. All our formulas are vegan, cruelty-free, and meet or exceed the ingredient safety standards put forth by the three largest North American clean beauty specialty retailers.
We promise to create only essential products that simplify your daily routine and celebrate your natural beauty.
We are inclusive in every sense of the word. Regardless of your skin type or tone, beauty know-how, or where you are on your path to mindfulness, our makeup is meant for you.